The 2016 African Blogger Awards

The inaugural African Blogger Awards set the benchmark for the discovery of truly exceptional, African publishers and their unique story telling approach. We are ecstatic about the potential publishers that we will be exposed to, during this year’s competition”, says Mike Sharman, co-founder of the African Blogger Awards.

The African Blogger Awards are not the only online media awards to exist that cater to the {Southern} African market  but they are the most objective. That is a pretty bold claim but it can be supported by two words: objective metrics. In short, the African Blogger Awards are the first program that measures online and social influencers’ reach and influence through data analysis. This provides the opportunity for influencers to be measured objectively against their peers based on irrefutable measurable metrics such as reach, resonance, and relevance.

  • Reach measures the size of an influencer’s audience (following) per social media network.
  • Resonance is a measure of how widely the content that an influencer shares reaches outside of their own community.
  • Relevance is a measure of the response from the influencer’s community in the form of likes, comments, retweets.

The African Blogger Awards are also unique in the respect that there are categories across various themes. Categories include Advice, Fashion and Beauty, Events and Nightlife, Education, Sports, Political, Technology and Gadgets, Youth Culture and many others. In order to receive the most varied and broad entries, the African Blogger Award entries are free. Entrants are only required to register their blog, Twitter, Instagram, Facebook, or YouTube profile (or a combination thereof) on – a platform designed to quantify the reach, resonance and relevance of these users with over 1000 active, legitimate followers. This ensures that the necessary analytics are linked to each platform in order to properly measure reach, resonance and relevance.

“With Google and Facebook focusing on internet connectivity for remote parts of the world with their Project Loon and initiatives, The African Blogger Awards seeks to highlight the continent’s best conversation leaders and digital talent to then acknowledge and share their work with a global audience.” says Murray Legg, co-founder of the African Blogger Awards.

An additional 18 sub-categories, each with their own award, including Lifestyle, Travel, Finance, Entertainment, and Technology and Gadgets among many others are also available for a diverse range of influencers to enter.

All bloggers, Instagrammers, Tweeters, Facebookers and YouTubers who are permanent residents of any African country are eligible to enter the African Blogger Awards.

Results will be announced 3 June 2016 via the competition’s Twitter handle, @African_Blogger, from 11h00 GMT+2. Winners in each category will receive a customised African Blogger Award website banner that can be personally leveraged by each winner, and a commemorative trophy.