The African Blogger Awards tracks each blog’s specific engagement and readership and compares that to the other blogs in the same category to ascertain a winner. These analytics are done using a platform called Webfluential. Registration on this platform is part of the blog entry process. The awards aim to recognise and honour the best bloggers on the continent in the fairest way possible by measuring their actual influence and traffic.
The awards are not a popularity contest – influencers will not win this by asking their readers, friends and followers to vote for their respective platforms. Our purpose is to avoid bloggers involving their readers and followers in the voting process, and to keep the judging process as fair as possible. The best way to do this is by minimising the human element. We simply want influencers to keep doing what they do best – blogging, tweeting, Facebooking, Instagramming, and YouTubing.
Please note: site statistics and information will at no point be shared or open to the public or sponsors. The analytics platform offers a full SSL certificate protecting all the data, which is fully encrypted. We use this tool to measure one blog against another.